The 90-day programme for leadership teams
AI with Results
From strategy to the use cases that actually carry it, and into operation. In 90 days.
Twelve weeks on a fixed path for managing directors and department heads in pharma, medtech and diagnostics, and in any company working under regulatory obligations. Four phases, five artefacts, weekly live sessions with me from week 3. One-off, ends automatically, credited in full if you continue.
In-house for your core team of four to eight people, or as a single seat. A group starts as soon as three seats are taken.
You do not lack ideas. You lack the one that gets finished.
Most companies in regulated industries have the same three problems with AI. None of them is a technology problem.
Eighty ideas, no case
The workshop produced a wall of sticky notes. Three months later the wall is still there, and nobody can say which idea is worth a first euro.
Every pilot gets stuck between approvals
Data protection, quality, regulatory, IT: each asks its question late, and each question costs a month. The pilot does not fail, it just never ends.
You cannot show what you did
An auditor, a customer or your board asks who decided what on which basis. The honest answer is a chain of emails. That is not a record.
The villain is not AI. It is the first pilot that never ends: no owner, no number, no stop criterion, and a licence bill that keeps coming.
The questions you arrive with
Seven questions that come up in almost every first conversation. Here is the week in which the programme answers each one.
“Where does AI create the most value in our company?”
Weeks 2 and 3The value map marks three levers in your company or your area. The strategy page decides which one comes first.
“Which use cases are right for a start?”
Weeks 5 to 7From a longlist out of your own search fields to the one case that stands in nine fields on the canvas.
“How do we build an AI strategy that fits on one page?”
Weeks 1 and 2The strategy page and the innovation frame. Both short enough to read aloud to one person.
“What does AI mean for leadership, organisation and culture?”
Weeks 1 and 9Week 1 puts AI where it belongs, on the leadership table. Week 9 gives you the guardrails your team can hold on to.
“How do we bring our people along?”
Weeks 9 and 11First guardrails and templates, so nobody slips into shadow AI. Then the prototype on a real transaction of the team.
“Which tools fit us, and which do not?”
Week 4The innovation frame becomes your filter, and every vendor has to pass it before entering your company.
“How do we make the rollout work, and how do we know it is working?”
Weeks 3 to 12Business case with a stop criterion, plan on one page, a running prototype, and a record for QM, HR and the next audit.
I have sat where you sit. That is why the programme is built like this.
I am Selina Gaertner, TÜV Rheinland certified AI Strategy Consultant. Before AI, I spent more than ten years inside life sciences commercial teams, as Director EU Medical Affairs & Marketing at HTG Molecular Diagnostics and Senior Marketing Manager EMEA at Mission Bio.
I know what it means to answer for a decision in a company with long approval cycles, MDR, IVDR, GxP and the EU AI Act. This programme is my consulting method, condensed into twelve weeks you can hold alongside a full calendar: strategic first, then tactical, then operational. Leadership first, tools second.
- TÜV Rheinland certified AI Strategy Consultant
- 10+ years life sciences sales, marketing, medical affairs
- Speaker at the Global Pharma Tech Summit, London
- MSc Life Science, University of Konstanz
Four phases: two weeks to the decision, ten to the result
The sprint covers strategy and tactics in fast forward, then ten weeks belong to delivery. What stands at the end is not a concept but a use case that runs and whose effect has been measured.
Sprint, weeks 1 and 2
The strategic and tactical level in fast forward: break down one process, find and rate use cases, cost the one that pays. It ends with a decision paper for management and a first prototype. Two days on site or four blocks of four hours remote.
Set up the pilot, weeks 3 to 6
Build the workflow, clear approval with medical, compliance and data protection, train users and record the baseline. Without a baseline there is no proof later.
Run and measure, weeks 7 to 10
The case runs in your pilot group's daily work. You watch what sticks, adjust, and measure against the baseline.
Embed, weeks 11 and 12
The result for your leadership, with numbers instead of intentions. Then handover to your team and the next use case it takes on by itself.
From week 3 a weekly 90-minute live session with your core team, plus an open 30-minute clinic. One to two hours per person between sessions. Management joins the kick-off, three decision points and the close.
Five documents that stay, and one initiative that runs
Not a certificate on the wall. Things you will use in your next leadership meeting.
Strategy page
Five fields on one page. The answer to every future AI proposal in ten seconds.
Approval path
Who reviews what, which data flows, what gets documented. Agreed with medical, compliance and data protection.
Use-case canvas
One case, nine fields, data and review built in. The document your team actually understands.
Mini business case
Baseline, target metric, effort and a stop criterion. A decision paper that survives the controlling department.
Record dossier
The measured effect against the baseline, plus who decided what on which basis. Ready for the auditor.
You, three months on
You lead the next initiative in half the time, because you know how AI initiatives run in your company.
Two ways in, the same ninety days
The programme is a one-off payment. It ends automatically after 90 days, nothing renews on its own. You book it for your company or as a single seat, the path through the twelve weeks is the same.
90 days, fixed path, five artefacts
- Four phases across twelve weeks: sprint, set up the pilot, run and measure, embed
- From week 3 weekly live sessions with Selina Gaertner and the other leaders, with recording
- LIA, your AI learning companion, by chat and voice, 24 hours a day
- Workbooks as templates for all five artefacts
- Documented record of the measures taken in these 90 days
- Credited in full if you continue into the membership during the programme or within 14 days after it
Your core team, four to eight people
- The same path and the same five artefacts, with your own team
- The live sessions are about your company, not about someone else's examples
- Core team: four to eight people from sales, marketing and medical, plus compliance and IT
- A sponsor from management: kick-off, three decisions, close, 45 minutes each
- Pilot group: from week 6 five to ten users work with it in daily work, half an hour of training is enough
- Dates to fit your calendar, start any time
- One shared record of the measures taken, for quality management and HR
Afterwards: the membership continues the path for twelve months with individual selection of units, the weekly briefing and the leadership topics. See the membership
Decide today, without carrying the risk
30 days money back
Look at everything in peace. If it is not right for you, you get your money back within 30 days, no questions asked.
Ends automatically
No subscription, no renewal, no cancellation to remember. After 90 days the programme is over unless you decide otherwise.
Built for procurement
Invoice instead of card, VAT ID, and AI with Results fits below most approval thresholds.
What people ask before they book
For the in-house programme you set the date, we agree it in the call as soon as your group is together. For a single seat, a group starts as soon as three seats are taken. From there the twelve briefings run weekly on the same weekday. If the stretch runs into the holidays, the programme pauses and picks up afterwards: the last weeks are the ones in which your prototype is built and presented, and those do not belong between Christmas and New Year. You can of course keep working during a pause, the materials stay open.
One step of 15 to 45 minutes, plus the live briefing of 30 to 45 minutes, with recording if you cannot make it. Plus the work on your own case, which is work you would have to do anyway.
Managing directors and department heads in regulated industries, with a focus on pharma, medtech, diagnostics and biotech, who are expected to make AI happen and want to lead it rather than roll it out. If you answer for decisions in chemicals, in mechanical engineering under CE marking or at a financial services firm, you are just as welcome. No prior knowledge needed.
Then you end it, as written in your stop criterion in week eight. You have learned in 90 days what a year-long project would have cost, and you know which lever is next. A documented stop is worth as much to an auditor as a success.
Yes, the twelve steps are fixed so that the live briefing is about the same topic for all. LIA adapts the depth: managing directors get the company view, department heads their area.
Continue into the membership during the programme or within 14 days after the last briefing, and the full price of The programme fee is deducted from the first membership year. Academy then costs €9,000 in the first year instead of €12,900, Leader €18,000 instead of €21,900.
This programme is for the person who leads. For teams there are company licences with a full learning path per person. See company packages
Let us talk about your company
Thirty minutes, free, no sales pitch. We look at whether the programme fits your situation. If it does not, I will say so.
Book a call