For the leader who wants a result, not another course:
The First Move
Your first AI initiative in 90 days. Provably.
Twelve weeks on a fixed path for managing directors and department heads in pharma, medtech and diagnostics. Three levels, five artefacts, a live briefing with me every week. One-off, ends automatically, credited in full if you continue.
The challenge starts in
The First Move begins 19 October 2026, everyone together
Not sure yet? Start for free. Two live sessions on 6 and 7 October, then you decide.
Go to the free challengeYou do not lack ideas. You lack the one that gets finished.
Most companies in your industry have the same three problems with AI. None of them is a technology problem.
Eighty ideas, no case
The workshop produced a wall of sticky notes. Three months later the wall is still there, and nobody can say which idea is worth a first euro.
Every pilot gets stuck between approvals
Data protection, quality, regulatory, IT: each asks its question late, and each question costs a month. The pilot does not fail, it just never ends.
You cannot show what you did
An auditor, a customer or your board asks who decided what on which basis. The honest answer is a chain of emails. That is not a record.
The villain is not AI. It is the first pilot that never ends: no owner, no number, no stop criterion, and a licence bill that keeps coming.
I have sat where you sit. That is why the programme is built like this.
I am Selina Gaertner, TÜV Rheinland certified AI Strategy Consultant. Before AI, I spent more than ten years inside life sciences commercial teams, as Director EU Medical Affairs & Marketing at HTG Molecular Diagnostics and Senior Marketing Manager EMEA at Mission Bio.
I know what it means to answer for a decision in a company with long approval cycles, MDR, IVDR, GxP and the EU AI Act. The First Move is my consulting method, condensed into twelve weeks you can hold alongside a full calendar: strategic first, then tactical, then operational. Leadership first, tools second.
- TÜV Rheinland certified AI Strategy Consultant
- 10+ years life sciences sales, marketing, medical affairs
- Speaker at the Global Pharma Tech Summit, London
- MSc Life Science, University of Konstanz
Twelve weeks, three levels, one step a week
Everyone walks the same path, so the weekly live briefing is about the same topic for all. LIA, your AI learning companion, adapts the depth to your role, not the order.
Where you stand and where you go
Where you stand
An honest picture of your company: what runs, what is only rolled out, what hurts.
The value map
As managing director the six stations of your company, as department head the steps of your area from input to output, each with three levers marked.
Strategy on one page
Starting position, goal, levers, guardrails, first move. Read aloud to one person. Artefact 1.
The innovation frame
Where you look for AI, where deliberately not, which regulatory guardrails apply. Artefact 2.
From the search field to the one case that pays
Derive use cases
A longlist from your search fields, not from a vendor's brochure.
Sort requirements first
Law, expectation, habit disguised as compliance. Only then AI.
The use-case canvas
Your one case in nine fields, with data, risk and human review built in. Artefact 3.
The mini business case
Effort, effect and a stop criterion for 90 days, as a one-page decision paper. Artefact 4.
From the decision to a running prototype
Start safely
Guardrails and templates so your team follows you instead of slipping into shadow AI.
The plan on one page
Owner, dates, approvals, stop criterion.
The prototype
A working assistant live in your business, on a real transaction.
Demonstration and record
Ten minutes in front of your leadership, plus the dossier for QM, HR and the next audit. Artefact 5.
Five documents that stay, and one initiative that runs
Not a certificate on the wall. Things you will use in your next leadership meeting.
Strategy page
Five fields on one page. The answer to every future AI proposal in ten seconds.
Innovation frame
Search fields, exclusions and guardrails. The polite no to every vendor who does not fit.
Use-case canvas
One case, nine fields, data and review built in. The document your team actually understands.
Mini business case
Effort, effect, stop criterion. A decision paper that survives the controlling department.
Record dossier
Who decided what on which basis, who reviews, who learned what. Ready for the auditor.
You, three months on
You lead the next initiative in half the time, because you know how AI initiatives run in your company.
You do not have to commit to 90 days today. Only to 6 October.
Register freeOne decision, 90 days, then you decide again
The First Move is a one-off payment. It ends automatically after 90 days, nothing renews on its own. Continue into the membership within 14 days and the full price is credited.
The challenge starts in – Days90 days, fixed path, five artefacts
- Twelve weekly steps on the fixed path, strategic, tactical, operational
- Twelve live briefings with Selina Gaertner and the other leaders, with recording
- LIA, your AI learning companion, by chat and voice, 24 hours a day
- Workbooks as templates for all five artefacts
- Documented record of the measures taken in these 90 days
- Credited in full if you continue into the membership within 14 days
Afterwards: the membership continues the path for twelve months with individual selection of units, the weekly briefing and the leadership topics. See the membership
Decide today, without carrying the risk
30 days money back
Look at everything in peace. If it is not right for you, you get your money back within 30 days, no questions asked.
Ends automatically
No subscription, no renewal, no cancellation to remember. After 90 days the programme is over unless you decide otherwise.
Built for procurement
Invoice instead of card, VAT ID, and The First Move fits below most approval thresholds.
What people ask before they book
One step of 15 to 45 minutes, plus the live briefing of 30 to 45 minutes, with recording if you cannot make it. Plus the work on your own case, which is work you would have to do anyway.
Managing directors and department heads in life sciences: pharma, medtech, diagnostics and biotech, who are expected to make AI happen and want to lead it rather than roll it out. No prior knowledge needed.
Then you end it, as written in your stop criterion in week eight. You have learned in 90 days what a year-long project would have cost, and you know which lever is next. A documented stop is worth as much to an auditor as a success.
Yes, the twelve steps are fixed so that the live briefing is about the same topic for all. LIA adapts the depth: managing directors get the company view, department heads their area.
Continue into the membership within 14 days after the 90 days, and the full price of The First Move is deducted from the first membership year. Academy then costs €8,000 in the first year instead of €12,900, Leader €17,000 instead of €21,900.
The First Move is for the person who leads. For teams there are company licences with a full learning path per person. See company packages
Join the waitlist
Direct booking opens after the challenge. Leave your details and I will contact you personally as soon as the seats open.
Two afternoons, then you decide
Come to the free challenge on 6 and 7 October, leave with your own first move, and decide afterwards whether you want the 90 days. Book within one week after day 2 and the challenge price is yours.
Go to the free challenge