From AI pilots to measurable results
in sales and marketing.
For pharma, medtech and diagnostics. Approval-ready from day one, because compliance does not have to be a brake.
Free · 30 minutes · No sales pitch
AI is not the goal. Results are the goal.
Three places where it gets stuck in regulated companies today.
In sales
Access to doctors keeps shrinking, and your field team still loses hours to CRM, preparation and documentation.
In marketing
You need more content for more channels, but every variant has to pass review, and much of it never gets used.
In leadership
Your teams already use AI, often without rules. What is allowed, who is liable and what it delivers, nobody can say for certain.
A lot of activity, little provable value.
That is not down to your people. What is missing is the path from pilot to everyday work.
Discuss your AI levers
I know the approval process from the inside.
For more than ten years I worked in pharma sales, marketing and medical affairs. I know how a doctor's visit runs, what medical can sign off and why good ideas get stuck in review.
Today I bring AI exactly there, in a way that puts sales, marketing, medical and compliance around the same table from day one.
Click to verify the certificate with TÜV Rheinland
From bottleneck to result in three steps
No overengineering, no buzzword bingo.
Find the bottleneck
Where do sales and marketing lose the most time or revenue today? We prioritise by value, feasibility and risk.
Prove the effect
One clearly bounded use case, with a baseline, a target and an approval path.
Make it everyday work
Your team works with it, the rules are clear, the benefit is measured.
Which bottleneck is costing you most right now?
Thirty minutes, free. We look at your biggest bottleneck in sales or marketing and whether AI is worth it there.
Discuss your AI levers No sales pitch. Just clarity.How we work together
All four routes start with the same conversation. Start where you are, and what you invest in one step is credited to the next.
AI Value Sprint
A fit when you do not yet know where AI would actually pay off for you.
90 minutes with your team, remote, up to eight people.
At the end: one page of 10 to 20 ideas, ranked by effort, value and approval risk, and your top three.
Request the sprintAI Strategy Sprint
A fit when you have ideas and pilots, but no plan management will sign off.
One concrete process, broken down and costed. Four blocks of four hours across two weeks.
At the end: two to three prioritised use cases with a business case and a decision paper.
Discuss the sprint90-Day Program
A fit when your team should carry AI itself.
The sprint as kick-off, then ten weeks of delivery: build the pilot, clear approval with medical and compliance, measure in daily work.
At the end: a use case that runs, with a measured effect, and a team that takes on the next one.
See the programmeImplementation & Interim
A fit when the topic needs a driver, now.
As a project or as interim inside your team, two to three days a week, from three months.
At the end: the use case runs in everyday work, the value is measured, your team takes over.
Discuss implementationSpeed and compliance are not opposites.
What changes once the path from pilot to everyday work is in place.
Without a clear path
- Another year of pilots with nothing to show
- Budget spent, effect not provable
- Shadow AI without control
- Competitors get to the doctor faster
With a clear path
- Your field team has more time for conversations instead of documentation
- Content gets through review faster and cleaner
- A few use cases with numbers instead of many experiments
- Your teams use AI with clear rules instead of in the shadows
Without a clear path, AI becomes another year of testing while others are already with the doctor.
What comes out of it
These examples come from other industries. What they show is delivery: from decision to a running system within weeks, built to pass review. Delivered on my own or with my partner network, no AI team needed on your side.
AI lead scorer with automated sales scripts
€800,000
in additional revenue potential identified within one to two months of go-live. From kickoff to production in 4 weeks.
Running in productionAI objection assistant for legal review
4 weeks
from kickoff to a working version 1. Significantly speeds up the legal review of tenant objections.
Version 1 in pilotAI sales assistant with quote generation
Seconds instead of hours
to produce complex quotes. Sales responds while the customer is still in the conversation.
Version 1 in useClient names withheld for confidentiality. Details and live demos in our first call.
What else helps
AI Strategy & Implementation
From assessment to working AI workflows. Strategy, tools and team enablement, all EU-compliant.
AI Design Sprint®
From idea to tested prototype in a single workshop. Certified AI Design Sprint® facilitation.
Personal AI (Sales) Assistant
Multimodal AI employee for sales support and knowledge access. Chat, Voice, telephony and avatar.
AI Market Simulation
Test your strategy on thousands of simulated stakeholders before the real market. Launches, messaging, competitive scenarios.
Speaking & Keynotes
Inspiring talks on compliant AI and market leadership, from the boardroom to the main stage. At home on the Pharma summit stage.
Frequently Asked Questions
My services are designed for managing directors, sales, marketing and medical affairs leaders and their teams in life sciences: pharma, medtech, diagnostics and biotech, in Europe and at international companies with European operations, who want AI to become a compliant and provable competitive advantage. From strategy and workflow design to team enablement, all EU AI Act compliant. Built on years in MedTech sales and marketing, where MDR, IVDR, GxP and now the EU AI Act set the rules.
Not at all. I handle everything from strategy to implementation. Whether it is an AI Design Sprint, building AI workflows or training your team, you do not need technical knowledge, just the willingness to put AI to work.
My flagship service covers the full journey: I assess where AI creates the biggest lever, develop your strategic roadmap, build and implement the AI workflows and agents, and train your team to use them independently. No handoff to a separate IT team.
Compliance is built into every engagement from day one. All solutions are implemented in accordance with GDPR, MDR/IVDR and the EU AI Act. I am a TÜV Rheinland-certified AI Strategy Consultant.
The AI Design Sprint® is a structured workshop method developed by 33A. In a single workshop, we go from a vague AI idea to a tested concept with a working prototype and a technical brief, so you can make informed decisions fast.
The 30-minute AI Impact Call is completely free and non-binding. We discuss your current situation and I show you where AI can create the biggest lever in your business.
Where does AI pay off fastest for you?
In 30 minutes we look at your biggest bottleneck in sales or marketing and whether AI is worth it there. Honestly, even when the answer is no.
About Selina Gaertner Consulting
Selina Gaertner is a TÜV Rheinland certified AI strategy consultant based in Freiburg, Germany. She works with managing directors and commercial leadership, meaning sales, marketing and medical affairs, in pharma, medtech and diagnostics with 50 to 1,000 employees across Germany, Austria and Switzerland. The goal is to move AI out of the pilot stage and into everyday sales and marketing work, approval-ready from day one. Two routes: a 90-day programme that enables the team, or an interim mandate of two to three days a week from three months.
With over 10 years of hands-on experience in Life Sciences Sales, Marketing and Medical Affairs, Selina bridges the gap between AI technology and regulated industries. She builds AI-powered commercial structures that save time, reduce costs, increase lead quality and drive measurable revenue growth.
All implementations follow EU regulations including GDPR, MDR/IVDR and the EU AI Act. Services include AI Strategy Consulting, AI Implementation (AI Agents, Automation, Pipeline Optimization), Training and Enablement (Workshops, Team Training, Change Management), and Speaking at industry events.
Selina Gaertner Consulting serves clients across the DACH region (Germany, Austria, Switzerland), the European Union, the United Kingdom and the United States. The free 30-minute AI Impact Call helps leaders identify where AI creates the biggest lever in their business.
Contact: mail@selinagaertner.com | Phone: +49 152 5855 2250 | LinkedIn: linkedin.com/in/selinagaertner | Website: selinagaertner.com