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Format · Facilitated Workshop

The AI Design Sprint®

From a vague "we should do something with AI" to a tested concept and a concrete prototype in a single workshop.

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Certified AI Design Sprint® facilitator EU AI Act & GDPR aware Onsite or remote
Why a Sprint

Most AI initiatives stall before they start

Endless workshops, scattered ideas, no decision. The AI Design Sprint® cuts through that, by putting the full landscape of AI capabilities on the table and forcing a clear, validated outcome.

Too many ideas, no priority

Teams know AI is relevant, but cannot agree on where to start. The Sprint forces a structured choice, based on impact and feasibility.

Hype meets compliance reality

In Life Sciences, every AI use case has to pass GDPR, MDR, IVDR and the EU AI Act. The Sprint surfaces these constraints early, instead of at month six.

Business and tech, talking past each other

The Sprint creates a shared language. Product, commercial, medical and IT leave the room with the same concept, not five different interpretations.

How it works

Four phases, one validated outcome

The AI Design Sprint® is a structured, card-based co-creation method. Two entry points, depending on where your team starts.

01 1 day + prep

Opportunity Mapping

We identify which product, process or customer journey benefits most from AI. The full landscape of AI capabilities is mapped against your business priorities.

  • Prioritised opportunity shortlist
  • One chosen focus area for the Sprint
02 1 day + prep

Concept Development & Assessment

Persona, user journey and a concrete AI concept, co-created with the team. We pressure-test the concept against business value, ethics and compliance.

  • Persona & user journey
  • Service blueprint with AI
03 2 days

Tech Check

A technical reviewer maps the data, models and integrations needed. What is realistic in 6 weeks, what needs 6 months, what is out of scope.

  • Data & ownership map
  • 1-pager technical brief
04 ~7 days · optional

Prototype

Optional follow-on: a working prototype your team can put in front of real users. The fastest way to validate before committing budget.

  • Functional prototype
  • User test feedback
What you walk away with

From "where do we even start?" to a working prototype in your hands

The real game-changer is not another strategy deck. It is that in just a few days, your team can actually experience the AI-supported process live, instead of imagining it.

The real game-changer

A working prototype, in your team's hands

By the end of the Sprint, your team is not staring at slides. They are clicking, talking, prompting and reacting to a real AI-supported process, built around your concept.

  • From "we should do something with AI" to "this is what it feels like", in days
  • Stakeholders experience the value first-hand, not via a PowerPoint pitch
  • Real user feedback before a single line of production code is written
  • Budget conversations get easier, because the value is visible
The method

The full landscape of AI on the table, in one workshop

Most teams know two or three flavours of AI: chatbots, automations, maybe a forecast model. The Sprint uses a card-based system that puts 12 distinct AI capabilities on the table, from vision to forecasting to robotics.

That shifts the conversation from "let's build a chatbot" to "which of these twelve levers actually moves our business?"

Tap any card to see the sub-capabilities

  • Structured co-creation with business, medical and tech in one room
  • No technical background required to contribute
  • Every step ends in a tangible artefact, not a vibe
  • Compliance considerations baked in from the start
Who it's for

Built for the people who actually have to make AI work

Commercial leaders

CCOs, CMOs and Heads of Sales who want measurable AI value in pipeline, conversion and team productivity, not another pilot.

Product & digital teams

Product managers, UX leads and digital owners who need a structured way to scope AI into existing products and services.

Medical & market access

Medical Affairs, MSL leads and market access teams exploring AI for scientific exchange, knowledge access and field enablement.

Founders & executive teams

Biotech and MedTech leadership teams who want to align the whole company around one focused AI bet, instead of ten loose ones.

How it works in practice

Your team works through clear processes, step by step

In the Sprint, we take your existing process, break it down into individual steps, and systematically identify where AI creates real leverage. Your team is hands-on the entire time, so the result is not something built for you, but something built with you.

Example Sprint

AI Sales-Process Sprint

We map your current sales process end to end, from lead identification to close. Every step is broken down, analysed and AI-optimised together with your sales team.

1
Map the current process

Document every step of your sales cycle: lead sourcing, qualification, outreach, follow-up, proposal, negotiation, close.

2
Identify AI opportunities per step

For each step, we assess: where does AI save time, improve quality, or remove bottlenecks? Lead scoring, personalised outreach, automated follow-ups, competitive intelligence.

3
Design the AI-optimised process

Your team co-creates the new process flow: which steps stay manual, which get AI support, which can be fully automated. Clear ownership at every stage.

4
Build and test the prototype

By the end of the Sprint, your team has a working prototype of the AI-supported sales process, ready to test with real leads.

Example Sprint

AI Marketing-Process Sprint

We dissect your marketing workflow, from campaign planning to performance analysis. Each phase is examined and enhanced with AI capabilities, together with your marketing team.

1
Map the current process

Document your marketing cycle: audience research, content creation, channel strategy, campaign execution, lead nurturing, performance tracking.

2
Identify AI opportunities per step

For each step, we assess: where can AI accelerate output, improve targeting, or generate insights? Content generation, audience segmentation, predictive analytics, campaign optimisation.

3
Design the AI-optimised process

Your team co-creates the new marketing workflow: which tasks stay human, which get AI support, which run on autopilot. Compliance guardrails built in from the start.

4
Build and test the prototype

By the end of the Sprint, your team has a working prototype of the AI-supported marketing process, ready to run with real campaigns.

These are examples. Every Sprint is tailored to the process your team actually wants to transform, whether it is Sales, Marketing, Medical Affairs, Market Access, or something entirely different.

Your facilitator

Why run your Sprint with me

I'm a certified AI Design Sprint® facilitator, trained through the 33A programme, with a decade of operational experience inside Pharma, Biotech and MedTech, in Sales, Marketing and Medical Affairs roles.

That means the Sprint is not generic. The use cases, examples and constraints we work with are the ones your team actually faces, from MDR to MSL.

  • Certified AI Design Sprint® facilitator
  • TÜV Rheinland-certified AI Strategy Consultant
  • 10+ years in Life Sciences Sales, Marketing & Medical Affairs
  • Fluent in German & English, DACH, EU, UK, US
Selina Gaertner, AI Strategy Consultant and certified AI Design Sprint® facilitator
Selina Gaertner AI Strategy Consultant & Sprint facilitator
Get started

Let's see if a Sprint is right for your team

A 30-minute call is enough to see whether an AI Design Sprint® fits, or whether something simpler will get you further. No pitch, just a clear recommendation.

Book a Sprint call Check your AI readiness first

The AI Design Sprint® methodology, including the underlying AI Cards®, was developed by 33A. Selina Gaertner is a certified facilitator of the method.