In 90 minutes you know where AI really pays off for you.
For managing directors and department heads in mid-sized companies who do not want another pilot, but a clear answer: where does AI pay off fastest for us, above all in sales and marketing?
- 90 minutes
- remote
- up to eight people
- results on one page
AI is everywhere, except in the results
Lots of ideas, no order
Every department has its own AI ideas, a few licences are running, a pilot here, a test there. Nobody can say what should come first.
The feeling of falling behind
Every week you read what AI can supposedly do. And you wonder whether you are missing a chance or putting money into the wrong thing.
AI ends up with IT
And with it, with the people who are not accountable for sales and marketing. Yet the value of AI is decided in the business, not in the server room.
“AI is not an IT ticket. It’s a business decision.”Selina Gaertner
I am Selina Gaertner
AI for Leadership, Sales and Marketing
I know what it feels like when everyone talks about AI and little of it arrives in your own company. I spent more than ten years in sales and marketing myself, among other roles as Director EU Medical Affairs & Marketing at HTG Molecular Diagnostics.
Today I help mid-sized companies introduce AI so that it shows results in daily work. The AI Value Sprint is the fastest way there: an honest stocktake with your team, and at the end you know where to start.
- TÜV Rheinland certified AI strategy consultant
- More than ten years in sales and marketing
- Speaker at international summits, including Budapest and London
Three steps to your value levers
Book and pick a date
You pay online and pick your 90-minute slot right afterwards. I send you the six questions to prepare in advance.
90 minutes with your team
Remote, up to eight people. Together we work through six questions:
- Projects
- Recurring tasks
- Opportunities
- Obstacles
- Time sinks
- Gaps
Your page of value levers
Afterwards you receive one page of 10 to 20 ideas, ranked by effort, value and approval risk, and your top three.
One page your leadership team can decide on
No slide marathon, no report. One page where every idea is rated honestly: how much effort it takes, what it brings, and how tricky the approval is. Your top three value levers sit at the top. That lets your leadership team decide in its next meeting instead of discussing further.
| Idea | Effort | Value | Risk |
|---|---|---|---|
| Draft offers from call notes | ●●● | ●●● | ●●● |
| Pre-sort customer enquiries | ●●● | ●●● | ●●● |
| Test campaign copy in variants | ●●● | ●●● | ●●● |
| Summarise visit reports | ●●● | ●●● | ●●● |
| Automate competitor monitoring | ●●● | ●●● | ●●● |
… and more ideas from your team, 10 to 20 in total.
Another year of testing, or knowing now where it pays off
Without clear value levers
- Another year of testing while others have their first use cases in daily work
- Budget goes into licences that get used like a better search engine
- Good ideas get stuck in single departments
After the AI Value Sprint
- Your leadership team shares one list instead of many opinions
- Your top three value levers are named and justified
- The next step is clear, and your team knows where to start
Is the sprint right for you?
A fit if
- You lead a mid-sized company or a department, 50 to 1,000 employees
- You want to use AI in sales and marketing but do not know where to start
- You want a basis for decisions, not a tool demo
Not a fit if
- You are looking for training on one specific tool
- Your use cases are already prioritised. Then the AI Strategy Sprint is the right next step.
Frequently asked questions
Up to eight people. Ideally managing directors or department heads, plus the people who know daily work in sales and marketing. Compliance and IT are welcome, they belong at the table early.
No. We talk about your business, not about technology. You receive the six questions in advance so your team can get ready.
You book online via Stripe and your invoice arrives automatically. The price is €950 net plus VAT. Companies from other EU countries enter their VAT ID, then the reverse charge applies.
You decide. You can implement the top idea yourselves. If you want to go deeper, continue with the AI Strategy Sprint, where the €950 is credited in full.
Of course. Book 30 minutes, free of charge, and we will see whether the sprint fits your situation.
Know in 90 minutes where AI really pays off for you.
Book the AI Value Sprint directly, or talk to me for 30 minutes first.